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Soheil's Portfolio

A product designer with 6+ years of human-centered design & research experience in e-commerce, healthcare, marketplace, finance and non-profit.

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Worked in collaboration with:

Gamified native plant education

Designed a mobile-first website focused on raising awareness about native plant conservation through community building and gamification.

UX design & research

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An iOS prototype focused on increasing product adoption by bringing users new to investing in the Acorn’s magic circle.

UX design & research

Increased conversion by rapid user research

Conducted various qualitative and quantitative research methods to understand user behaviors and expectations from Life Insurance and UGMA products.

User research

Frictionless registration by usability testing

Completed usability testing for column.us — a public notice management system — to enhance their registration flow.

Usability research

Faster checkout experience

Designed a faster and more engaging e-commerce website by aligning users needs and business wants.

UX design & research

About me

I'm a Product Designer who creates delightful digital experiences using system thinking and empathizing with people.

Currently studying M.S. human Centered Design & Engineering (HCDE) at the University of Washington in Seattle. Previously was a Digital Designer for over 5 years working on various multimedia and UX projects.

I'm always looking to collaborate with people from diverse backgrounds who challenge status-quo and wants to make the world a more equitable place. Reach out anytime to chat about all things design, business, tech or whatever you have in mind!

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